QR codes: technology as fashion

Andrés Monroy-Hernández 2012-03-08

In a recent trip to New York I saw a huge QR code on the side of a building. The QR code was a pointer to an ad for apartments. I wondered how often people take out their phones and use those QR codes. I doubt it it is common but it would be great to do an experiment. The idea would be to create an appealing ad with a QR code and place it around places where there are a lot of people with smartphones, then record the number of hits that QR code received. For now, I think most QR codes are merely a status signal that do not serve a very functional purpose. But as they become more prevalent, I wonder if they will turn into a functional technology.