Opinion: Finding the plot in science storytelling in hopes of enhancing science communication

"Like the proverbial tree falling in a forest with no one around to hear it, science discoveries cannot have an impact unless people learn about them. The act of communication is part and parcel of doing research. And in an era increasingly defined by open access, crowdfunding, and citizen science endeavors, there is a growing demand for researchers to communicate their findings not just within their field—via institutional seminars, conference presentations, and peer-reviewed publications—but to general audiences as well. One of our main endeavors as scientists then, must be to present discoveries about which the public will care....To succeed as science communicators, we must go beyond making the science facts accessible to general audiences...."