Innovative dissemination methods: Good practices and lessons learned

"OpenUP Work Package 4 aimed to investigate innovative ways of disseminating research outputs beyond traditional academic dissemination in different disciplines. Such ways include the dissemination of research results in traditional media (e.g. newspapers, TV), social media (e.g. via blogging), or museums, using text, images, videos, games, comics and other media formats. Such dissemination media and methods can support researchers in creating impact, help spread scientific results to wider audiences (e.g. the industry, policy makers, specialists outside the research community, journalists, the general public), as well as (in disseminating results via interactive Web tools) make transparent how research outputs are used in non-research communities and the general public, which can deliver further impact evidence relevant for researchers, funders and other stakeholders. Work within OpenUP addresses a variety of stakeholders, including researchers, institutions, funders, publishers, and citizens...."