Ithaka S+R US Faculty Survey 2018 | Ithaka S+R

"Faculty have displayed a notable increase in interest for an open access publication system since the last survey cycle. Approximately 64% of respondents in 2018 indicated they would be happy to see the traditional subscription-based publication model replaced entirely by an open access system compared to 57% in 2015.

Younger faculty are more interested than their older colleagues in replacing the traditional subscription-based system with an open access one (See Figure 32). This is perhaps surprising given that older faculty place more importance on the characteristics of open access when deciding in which journals to publish (see Figure 31). Older faculty are also more likely to understand the criteria used in tenure and promotion evaluations, and are less likely than younger faculty to shape their research outputs and publication choices to match the criteria for success in tenure and promotion (see Figure 32). This suggests that older faculty, who are often more established, published, and/or tenured, may make their publications and findings open because the traditional scholarly incentives are not as relevant for them....