Maximizing dissemination and engaging readers: The other 50% of an author's day: A case study - Green - - Learned Publishing - Wiley Online Library

peter.suber's bookmarks 2019-07-16


"Key points


  • Dissemination should be the other 50% of what authors do: being read and having impact will not happen by itself.
  • Authors can influence discovery and readership through owned media – i.e. their own communication activities.
  • Earned media – i.e. when influencers write about your work – is key to reaching larger and more diverse audiences.
  • There is plenty of data for tracking engagement and use of articles, but it is scattered across multiple tools and providers and can be misleading or even incorrect.
  • Listservs can have higher engagement than modern, ‘cool’, social networking tools...."


From feeds:

Open Access Tracking Project (OATP) » peter.suber's bookmarks

Tags: oa.discoverability oa.impact oa.social_media oa.authors

Date tagged:

07/16/2019, 09:12

Date published:

07/16/2019, 05:12