Exploring Advertising

Houghton Library Blog 2015-07-09

Summary:

This post is part of an ongoing series featuring items from the newly acquired Santo Domingo collection. Although the marketing and branding world was very different in 2002, Jean Jacques Evrard and Brice Auckenthaler still present interesting and relevant insight in their book What If? Insights into brand trends and the birth of new target […]

Link:

http://blogs.law.harvard.edu/houghton/2015/07/09/exploring-advertising/

From feeds:

Blogs.law Aggregation Hub » Houghton Library Blog

Tags:

julio mario santo domingo

Authors:

adharris

Date tagged:

07/09/2015, 15:00

Date published:

07/09/2015, 10:00