Let’s pull news out of its hole
Doc Searls Weblog 2014-05-18
Most of what we call news is filler. The practice of filling space and time — stuffing “content” into a “news hole” — is a relic of an era when printing and broadcast space and time were limited, privately held, and paid for mostly by advertising, which requires ears and eyeballs showing up predictably and in fixed places.
The Internet obsoleted all of it, including the frame of news as filler.
There is no hole.
The river is a good metaphor for what news is, and should be. Sometimes it’s a trickle, sometimes a flood. But it always flows.
With news rivers, destinations are personal. So are many sources. Individual people are the first and best discoverers and producers of it. And also its only consumers.
They can also be customers. But no news publisher has come up with an optimal way to charge for news that works across all of them. The best they’ve come up with is their own private silos, each with paywalls and counters on them. And those all suck.
There is no centralized service that has done news right yet, and I don’t expect there to be. News is naturally distributed in both supply and demand. Some routes between the two are better than others. But they are all limited by the hole-filling frame in which they still operate.
Of all the publishing concepts we have, including publishing itself (around since Gutenberg), the one with the best leverage for the Internet is syndication. This is why RSS works so well.
Let’s build from there.
(Note: The first draft of this post appears as a comment under Dave Winer‘s Middle-of-the-night’s thoughts on news, with which I agree. Dave invented syndication and rivers as we know both today. His fingerprints are also on blogging, outlining and much else.)