2018: When Customers Finally Take Charge

ProjectVRM 2017-12-27


In Spring of 2012, Harvard Business Review Press published The Intention Economy: When Customers Take Charge. Not long after that, word came from  The Wall Street Journal that Robert James Thomson, then Managing Editor of the paper, wanted to use the opening  chapter of the book as a cover essay for the paper’s Review section.  […]



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Date tagged:

12/27/2017, 06:35

Date published:

12/22/2017, 10:01