For real customer engagement, “social” is inadequate

ProjectVRM 2013-08-09

Summary:

In Social’s Value Measured in Engagement Over Sales, eMarketer provided this revealing graphic: There are trends here too: …consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents. This was up significantly from 2011, when those goals were cited by about 50% each. Last year, using [...]

Link:

http://blogs.law.harvard.edu/vrm/2013/08/08/for-real-customer-engagement-social-is-inadequate/

From feeds:

Berkman Planet Test Hub » ProjectVRM
Blogs.law Aggregation Hub » ProjectVRM
Fair Use Tracker » Current Berkman People and Projects

Tags:

technology horizontal ideas vrm+crm demand chain user-driven supply chain business intelligence (bi)

Authors:

Doc Searls

Date tagged:

08/09/2013, 10:20

Date published:

08/08/2013, 12:36