For real customer engagement, “social” is inadequate

ProjectVRM 2013-08-09


In Social’s Value Measured in Engagement Over Sales, eMarketer provided this revealing graphic: There are trends here too: …consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents. This was up significantly from 2011, when those goals were cited by about 50% each. Last year, using [...]


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Date tagged:

08/09/2013, 10:20

Date published:

08/08/2013, 12:36