VRM is Me2B
Most of us weren’t at the latest VRM Day or IIW (both of which happened in the week before last), so I’ll fill you in on a cool development there: a working synonym for VRM that makes a helluva lot more sense and may have a lot more box office.
That synonym is Me2B.
And by “we” I mean Lisa Lavasseur, who in addition to everything behind that link, runs the new Me2B Alliance, which features the graphic there on the right, (suggesting an individual in a driver’s seat). She is also is the Vice Chair of the IEEE 7012 Standard for Machine Readable Personal Privacy Terms, a new effort with which some of us are also involved.
Lisa led many sessions at IIW, mostly toward solidifying what the Me2B Alliance will do. If you stay tuned to me2b.us, you can see how that work grows and evolves.
The main thing for me, in the here and now, is to share how much I like Me2B as a synonym for VRM.
It is also a synonym for C2B, of course; but it’s more personal. I also think it may have what it takes to imply Archimedes-grade leverage for individuals in the marketplace. For more on what I mean by that, see any or all of these:
- Customertech Will Turn the Online Marketplace Into a Marvel-Like Universe in Which All of Us are Enhanced (29 May 2017 at ProjectVRM and in Medium)
- CustomerTech (15 May 2017 at ProjectVRM)
- When the customer becomes the first party (a talk given on 9 May 2017 at the European Identity and Cloud conference in Munich)
- How tools for customers have more leverage than tools for business alone (16 November 2016 in Medium)
I’m also putting this up to help me prep for mentioning Me2B tomorrow during this talk at the 2019 European Identity & Cloud Conference. It was at this same conference in 2008 that ProjectVRM won its first award. That’s it there on the right.
It’s becoming clear now that we were were way ahead of a time that finally seems to be arriving.