When New York’s Strand Bookstores asked for help, 25,000 online orders flooded in

beSpacific 2020-10-26

Washington Post – Readers rushed to the aid of the iconic bookseller after its owner called on them to #savethestrand – “…Founded in 1927 by Benjamin Bass, a Jewish Lithuanian immigrant, with $300 in cash and a $300 loan, Strand grew into one of the largest independent book houses in New York. It is one of the only surviving bookstores from Fourth Avenue’s famed “Book Row.” Fred Bass, the son of the founder, began working in the store at age 13, according to his New York Times obituary. Wyden, his daughter, worked at Strand through her childhood and officially became its owner in 2018. Wyden shut down Strand on March 16, as the coronavirus began to sweep through New York. It was impossible, she said, to keep any part of the business open, even for online shopping, without protective equipment for staff. She furloughed 188 of 217 employees, expecting to bring them back within weeks when health conditions improved. “I talked to other bookstore owners and HR people and accountants, and I was just scrambling to find out what this means,” she said. “There was no — and there is no — end in sight for this pandemic. And we weren’t sure who to furlough and who not to furlough. We all thought we’d be back to normal in June.”..