Making Sense of AT&T’s Bid for Time Warner - The New York Times
data_society's bookmarks 2016-10-25
Summary:
Instead, he said, he sees the benefits of the merger coming from the additional data AT&T will be able to provide to Time Warner — and advertisers — about what consumers are watching, as well the ability to create specialized, interactive programming for AT&T’s mobile customers that he expects other distributors will copy.