Big Data Reality Causes Privacy Concerns | citizentekk

meta-spooky: "While there’s much to be gained from better retention, analysis and understanding of data, it comes with a darker side. Companies employing advanced analytics have quickly realized that they need to avoid being too accurate with their insights or people feel unnerved, even violated. One way to avoid spooking people is to deliberately include less-relevant offerings and advertisements to a customer, so they don’t feel targeted. The strategy is to get right up to the “spookiness” line but not to cross it."