Making Big Data Work: Retailing

Full Text Reports... 2014-06-26

Summary:

Making Big Data Work: Retailing Source: Boston Consulting Group Traditional retailers generate and capture a deluge of data—most notably, customer transaction histories that can reveal detailed product affinities and promotional and marketing response rates. Now the emergence of big data and advanced analytical tools and techniques can connect data with a larger context. Big data […]

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Tags:

big data boston consulting group retail

Authors:

fulltextreports

Date tagged:

06/26/2014, 10:03

Date published:

06/26/2014, 09:30