Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World

Full Text Reports... 2014-10-01

Summary:

Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World Source: Boston Consulting Group It is a buzzword that has been thrown around in the pharmaceutical industry for years: multichannel marketing (MCM). MCM—the use of a variety of sales and marketing channels, from face-to-face meetings to digital marketing campaigns to smartphone and tablet apps—can […]

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Tags:

boston consulting group business and economics mobile technology prescription drugs technology and internet

Authors:

fulltextreports

Date tagged:

10/01/2014, 16:03

Date published:

10/01/2014, 16:00