Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World
Full Text Reports... 2014-10-01
Breaking Through the Noise: Pharmaceutical Multichannel Marketing in a Digital World Source: Boston Consulting Group It is a buzzword that has been thrown around in the pharmaceutical industry for years: multichannel marketing (MCM). MCM—the use of a variety of sales and marketing channels, from face-to-face meetings to digital marketing campaigns to smartphone and tablet apps—can […]
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