The Future of Technical SEO is Open Data - State of Digital
lkfitz's bookmarks 2016-06-15
Summary:
"I believe we need to start talking to brands about their open data strategy. Advising them on how they can market their products, services and brand proposition by taking this data – whether that’s through a JSON-Based REST API or otherwise – and increase it’s visibility through third-party applications and platforms that have community they can tap into."