Serious Academic: Why I Engage Online | Meny Snoweballes

"Today The Guardian has done a stellar job of stirring academic twitter out of any summer doldrums it might be experiencing by publishing the clickbaity “I’m a serious academic, not a professional instagrammer”. The premise of the article is that the anonymous author, a PhD student, is frustrated by supposed pressures to engage in social media for self-promotion and impact and wants to focus on their research."