Discoverability, Demand and Access: the Role of Intermediaries in the UK Supply Chain for Academic Books Richard Fisher and Michael Jubb | The Academic Book of the Future

"In a context of very significant increases in scholarly outputs of all kinds, differentiation and effective articulation of those outputs is arguably even more important in the online context than is the case in the legacy environment of print, and it seems unarguable that one of the biggest barriers to the more rapid penetration of Open Access publishing models into academic books (leaving aside the still widespread and recurrent preference for print (as opposed to e-books) of most scholars working within the arts and humanities) has been a lack of investment in title-marketing, and in the intermediary workflows discussed below, and corresponding lack of public visibility, despite their open status."