PeerJ Membership Model and The Paradox Of The Loyal Customer - The Scholarly Kitchen

"In conclusion, PeerJ entered the market in 2012 with an innovative author-facing, low-cost membership publication model. It appears that the company has pivoted toward the industry standard APC model charging industry standard rates. And by pivoting to the APC model, PeerJ turns away from its one unique feature to face a crowded megajournal market where automation and scale (or subvention from a parent company) may be the only way to survive."