Broader outreach: Fad or future? - Williams - 2016 - Learned Publishing - Wiley Online Library

"Key points

• Drivers to communicate research beyond the academy are increasing, but tension exists between traditional and new scholarly formats.
• Removal of subscription barriers allows research to be accessed but does not make it accessible: language/tone/medium all play their part.
• Research that is clearly communicated and promoted increases engagement significantly in both peer and non‐peer audiences.
• To drive impact, creators and service providers need to work in partnership to extend the reach of the traditional scholarly record."