Marketing Executive, Open Research Products & Brand Engagement job with SPRINGER NATURE | Guardian Jobs

lkfitz's bookmarks 2018-05-02

Summary:

"We are seeking a Marketing Executive to join our busy team.

The Open Research Group (ORG) is part of Springer Nature, the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research.

This is an exciting opportunity to work with Springer Nature’s growing open products portfolio of research data and open books, as well as contributing to brand and thought leadership marketing projects.

This role requires strong planning and organizational skills, confident writing and proofreading skills, the ability to deliver marketing campaigns to time and budget, and the ability to analyse results and report on the effectiveness of campaigns.

Key responsibilities:

  • Planning, developing and implementing a wide range of effective marketing communications campaigns (online & offline) in conjunction with Marketing Managers to build submission, usage/readership and brand awareness
  • To analyse and provide feedback on campaign performance against key performance indicators and taking appropriate action
  • Liaising with internal stakeholders to prioritise campaigns and identify key cross-promotional activities
  • Devising appropriate workflows in order to manage stakeholder expectation
  • Writing effective and grammatically correct copy for all marketing collateral, including brochures, letters, emails and websites (to a high standard)
  • An eye for details; able to proof read all marketing copy for emails, leaflets, webpages etc.
  • Understanding the product and customer profile and write thorough specs for each
  • To demonstrate the importance of monitoring on going campaign spend against budget, with regular forecasting
  • To keep accurate records and highlighting where variances occur"

Link:

https://jobs.theguardian.com/job/6719011/marketing-executive-open-research-products-and-brand-engagement/

From feeds:

Open Access Tracking Project (OATP) » lkfitz's bookmarks

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Date tagged:

05/02/2018, 15:57

Date published:

05/02/2018, 11:57