Lulu Press's Glasstree publishing changes the ways students buy books and professors publish them - NOW Magazine

"Lulu Press is on a mission to make publishing services affordable. And its latest project is shaking up the academic press world.

Lulu waits for books to be purchased online before sending them to print. Using the same buyer-to-seller (writer-to-reader) dynamic, the press recently launched a new subdivision called Glasstree Academic Publishing specifically tailored to the needs of academics.

Lulu uses a modernized pricing system, borrowing experience and best practices from the sharing economy model. The press takes a cut of revenue each time a published book is sold, minimizing or eliminating its upfront fees to authors. 

E-book options have certainly driven down costs, but print-on-demand technology has made Lulu's platform cost-effective. Their print-on-demand technology is what really makes this platform cost-effective, enabling Lulu Press to implement a pricing model based on an end-user transaction.

Glasstree publishes e-books and print-on-demand books, giving academics more control over their work while making knowledge more affordable for students."