Marketing Manager, Health Sciences (Open Access) : New York, NY, United States : Naturejobs
lterrat's bookmarks 2017-07-08
"The Marketing Manager in conjunction with the Senior Marketing Manager will develop & implement the strategy for the Clinical & Health Sciences OA Academic Journals in the Springer Open program.
The role is pivotal within the Journals Marketing team, supporting an extensive portfolio and the Associate Director – requiring strategic and financial planning; the execution of effective marketing campaigns in line with objectives, budgets and set KPIs.
The role requires strong planning and analytical skills, and the ability to work with senior internal and external stakeholders.
The role is office based but may include occasional travel to conferences or other company locations.
Responsibilities: To work closely with the Senior Marketing Manager to develop and implement OA submission and usage marketing strategies; including the setting of KPIs for the team ; developing scalability and efficiency where possible; constantly looking to challenge the team status quo, striving for excellence and marketing success To manage the Clinical Medicine/ Health Sciences / Life Sciences marketing team, providing clear vision and strong leadership in conjunction with the Senior Marketing Manager To provide input and work with the Senior Marketing Manager in developing the OA marketing strategy and portfolio / cluster plans for SO journals within the portfolio; taking a strategic and innovative approach delivering against business objectives To assist in the development and implementation of the OA and author branding, positioning and messaging plans – to have an awareness of the wider ORG portfolios and how the brands position amongst one another To assist in delivery of increased revenue through digital marketing excellence Working with the other Marketing Managers in ORG Journals Marketing, to take an iterative approach to include A/B testing and to develop new customer engagement approaches to expand our market share in established and new & developing markets Ensure support for priority titles and new launches for the portfolio To assist in the development and implementation of the customer engagement strategy, plans and structure for the portfolio with a clear customer centric approach; to develop content cluster campaigns in order to drive registrants, usage and submissions To work closely with the Subject Experts and Data Insight Manager, to ensure brand & thought leadership and clear messaging and customer-centric copy through all marketing channels (globally) Work with the Marketing Digital & Operations team to pilot new digital approaches & embed in existing marketing plans To create transparency and efficient reporting of marketing budgets, ensuring optimal reporting and positive impact on revenue & operational contributions Management of the overall marketing plan across all marketing channels including the review of all activity against KPI's; continuously striving to build marketing best practices Represent ORG marketing at external events, deputising for the Senior Marketing Manager at project team meetings, internal senior management meetings and the Open Research division internally and externally Collaborate with Acquisitions Editors to prepare RFP documents and materials for acquisitions Other duties as required by manager"