Gated Content: Evil Troll or Content Strategy Savior?

"To gate or not to gate: That is the question. (Sorry, couldn’t resist!) Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales. Gated content has been the most visible result of the debate: the sealing of content behind a form like this one, asking viewers to exchange their details in return for the ability to access it."