Increase the social impact of open data with user personas : Sunlight Foundation

"Thinking of a specific person who will use open data (and why) can help cities share that data in ways that are more useful and ultimately increase the social impact of open data. This user-centered focus is a key aspect of our tactical data engagement (TDE) approach to opening data. Sunlight is currently piloting this approach in Madison, Wisconsin, where we are helping the city improve its open data program. For two weeks earlier this month, we and our colleagues at Reboot conducted user research in Madison to understand who in the community could use open data, how, when, and why."