Prepare for the New Paywall Era - The Atlantic
Amyluv's bookmarks 2017-12-01
Summary:
"If the recent numbers are any indication, there is a bloodbath in digital media this year. Publishers big and small are coming up short on advertising revenue, even if they are long on traffic. The theory of digital publishing has long been that because people are spending more time reading and watching stories on the internet than other places, eventually the ad revenue would follow them from other media types. People now spend more than 5.5 hours a day with digital media, including three hours on their phones alone."