Who Are the Users of The Met’s Online Collection? – Elena Villaespesa – Medium

"The Met’s online collection currently contains more than 450,000 digitized records — and is growing in number with each passing week. Here, visitors to our website can find information about the Museum’s artworks, download high-resolution images, share artwork pages on social media, listen to Audio Guide stops, and explore related content. While it’s easy to say how many people visit the online collection — approximately 600,000 per month — the more challenging (and interesting) questions we at The Met hope to answer include: Who exactly are these users? What motivates them to come to our website? What are their needs and expectations when they browse the collection? Where are they coming from?..."