Subscription publishers wrestle with password-sharing - Digiday

ab1630's bookmarks 2018-08-11

Summary:

"Subscriptions are a great way to draw a steady stream of revenue from readers — unless readers share their login credentials with everyone they know. As publishers try to grow subscription businesses, they have to figure out how to handle password-sharing, a phenomenon that subscription services like Netflix and Spotify have wrestled with for years. On one hand, subscribers are often the most enthusiastic members of a publisher’s audience, and limiting access cuts into their ability to proselytize. But allowing flagrant password-sharing disincentivizes would-be subscribers, and it’s hard to limit it without aggravating your users. Password-sharing is a well-documented problem for subscription content companies, particularly in digital video. Reuters/Ipsos research released last summer found that more than one-fifth of 18- to 24-year-olds had used a login from somebody outside their household to stream content; overall, 12 percent of adults said they’d done so...."

Link:

https://digiday.com/media/subscription-publishers-wrestle-password-sharing/

From feeds:

Open Access Tracking Project (OATP) » ab1630's bookmarks

Tags:

oa.new oa.news oa.publishers oa.publishing oa.revenue oa.sales oa.sustainability oa.business_models oa.paywalls oa.arts oa.ssh oa.misconduct oa.guerrilla oa.security oa.p2p oa.economics_of

Date tagged:

08/11/2018, 11:04

Date published:

08/11/2018, 07:18