Brave New World: eBooks Free With Ads

"The Victorians gave us the Penny Press, Short form and episodic fiction, serialisation and book and pamphlet advertising. Some will suggest that today’s developing digital market can learn much from yesterday’s initial era of mass reading. Today we read of another ‘new’ Victorian‘ idea – the ebook with adverts. We see adverts on many digital services today. You have to suffer the pop-up 20 seconds, before they let you into where you want to go. Now www.eBookPlus.com , is introducing ebooks with adverts on a ‘with advertising it’s free’ model.  A service offer based on the premise that you will accept adverts at the front of the book and each chapter to get the content for free. Adverts in ebooks is going to happen, it is now a question of how it will happen and the implications of the change. We believe that no single platform will prevail and it is somewhat hard to see how it is a sustainable unique selling point. But what about the questions we need to ask ourselves? ..."