Open data empowers us to answer questions that matter - Virgin.com

"Every day we face challenges, from the personal, such as the quickest way to get to work or what is best to eat, to global ones, like climate change and how to sustainably feed and educate seven billion people. Here at Open Knowledge we believe that opening up data and turning that data into insight can be crucial to addressing these challenges, and building a society in which everyone - not just the few - are empowered with the knowledge they need to understand and effect change.  Open data is data that can be freely accessed, used, built upon and shared by anyone, for any purpose. With digital technology, from mobiles to the internet, increasingly everywhere, we’re seeing a data revolution. It’s a revolution both in the amount of data available and in our ability to use, and share, that data ..."