The Evolution of Scientific Dissemination: PeerJ Rises | Illusion Chasers, Scientific American Blog Network
" ... PeerJ is the next evolution of the journal. It’s open access, but instead of charging the authors an arm and a leg, it’s relatively cheap to publish: a one-time payment $99 gets you one paper published per year for life, and $299 gets you unlimited publications for life. They can do this because they will have advertisements (as do the other journals), and they expect everybody to subscribe in the first few years, giving them a large pile of cash to invest, which will then pay for staffing, peer review, and editorial services from investment interest in the future. So Wall Street pays for it. I like it! I’m guessing funding agencies will like it too. Why should they pay out thousands of dollars to cover the publication of each paper when they can be assured of peer review and open access for a fraction of the cost? Since it launched a few months ago, PeerJ had continued to innovate and they’ve recently announced some new initiatives. PeerJ is now being indexed by PubMed, PubMed Central, Scopus and Google Scholar. This means that scholars will have an easier time finding the research they need. PeerJ is now free for undergraduate authors. When publishing with at least one paying senior author, undergraduates publish for free. Only time will tell if this new discount model of publishing catches on, but as an academic editor and author of PeerJ myself, I see no reason it shouldn’t one day become the dominant model in academic publishing."