SHARE Launches Brand Identity | Association of Research Libraries® | ARL®

"The SHared Access Research Ecosystem (SHARE) has unveiled a logo and brand that reflects the initiative’s values and goals. SHARE is a higher education and research community initiative to ensure the preservation of, access to, and reuse of research outputs. SHARE aims to make the inventory of research assets more discoverable and more accessible, and to enable the research community to build upon these assets in creative and productive ways. The SHARE logo consists of an open infinity symbol bracketed by wireless signal waves, underscored by the name “SHARE” in hand-drawn letters. The open infinity symbol connotes the boundless possibilities being opened up by SHARE. The shape may suggest preservation, as well, since the icon for acid-free paper is a circled infinity symbol. The infinity symbol can also be read as a letter 's' for SHARE. The wireless icon suggests connectivity and information sharing, with the signal growing stronger as it emanates from SHARE. The SHARE colors of blue and gray inspire trust and confidence, and these bright shades of blue paired with white suggest energy and optimism. Similar color palettes are popular choices for IT and social media brands, which align with SHARE’s essential role in sharing information via technology and engendering community participation. SHARE engaged the design and marketing firm Fearless Future to develop this logo and brand."