Open Access Campaign to mark Open Access week in Mexico | United Nations Educational, Scientific and Cultural Organization

UNESCO, Autonomous University of the State of Mexico (UAEM) and Redalyc have launched a campaign to celebrate the Open Access Week in Mexico. The campaign is launched under a concept developed in UAEM and is aptly titled 'Open a 'Can-Do' attitude' ... From 21 to 27 October, a series of distance as well as face-to-face lectures on Open Access will be organized in different parts of Mexico. This will involve setting up of billboards at strategic locations with an image to support the theme. This image is already being used in the UAEM official bulletins, radio and television spots, as well as in posters and postcards.  The objective of the campaign is to encourage and invite universities and general public to join the Open Access movement and appreciate its benefits to the society. The campaign also utilizes social networks and provides the graphical options of 'Open a 'Can-Do' Attitude'. Seven themes - one for every day of the week - have been developed to provide a concrete message on Open Access each day. The dissemination also utilizes other media such as university radio and television stations.