Science in the Open » Blog Archive » The parable of the garage: Why the business model shift is so hard
abernard102@gmail.com 2012-08-20
Summary:
“Mike Taylor has a parable on the Guardian Blog about research communication and I thought it might be useful to share one that I have been using in talks recently. For me it illustrates just how silly the situation is, and how hard it is to break out of the mindset of renting access to content for the incumbent publishers. It also, perhaps, has a happier ending. Imagine a world very similar to our own. People buy cars, they fill them with fuel, they pay road tax and these things largely work as well as they do in our own world. There is just one difference, when a car needs its annual service and is taken to a garage – just as we do – for its mechanical checkup and maintenance. In return for the service, the car is then gifted to the mechanic, who in turn provides it back to the owner for a rental fee...”