How the Guardian found 800,000 paying readers | The Drum
peter.suber's bookmarks 2017-10-27
Summary:
"The paper has also slightly increased – to 200,000 – its subscriber base for its print and digital products. And in a development which has even surprised senior Guardian executives, a further 300,000 individuals have made single donations to the paper, which has been posting appeals at the end of articles, urging readers to financially support its commitment to open access journalism...."