Open Access Social Media Guide for Pharma: Let’s Crowdsource the New Version! | ScienceRoll

"In 2011, we published a crowdsourced open access guide for pharmaceutical companies containing practical pieces of advice about how to use and how not to use social media. As there was no guide from the FDA that time, we thought we would assist the FDA and the EMA in creating one that would make it simpler for companies to interact with patients and physicians online. Later, the FDA issued its own guidance but the EMA confirmed to me they did not plan to. We still think that a less legally complicated, but more practical short guide is still needed therefore Paul Lane, the Director of Social Media and Web-based Information at the Envision Pharma Group (Medical Communications Agency) and I decided to release an updated version for which we are looking for contributors. Last time, over 50 people worked on the document. Please let us know here if you are interested in participating! Until then, here is the latest version ..."