A Sociocultural Explanation of Internet-Enabled Work in Rural Regions

Type Journal Article Author Zoe Kahn Author Jenna Burrell URL https://dl.acm.org/doi/10.1145/3443705 Volume 28 Issue 3 Pages 1-22 Publication ACM Transactions on Computer-Human Interaction ISSN 1073-0516, 1557-7325 Date 07/2021 Journal Abbr ACM Trans. Comput.-Hum. Interact. DOI 10.1145/3443705 Accessed 2022-01-20 21:53:36 Library Catalog DOI.org (Crossref) Language en Abstract This article draws on ethnographic research in three rural places in the Western United States to understand how rural workers incorporate the Internet into their work practices. We find two key, divergent types of work in rural areas that leverage the Internet: (1) telework and (2) work to market and sell goods and services online. We consider why these two forms of Internet-enabled work are pursued by different segments of the rural population, attending to the socio-demographic variation within and between these two broad categories. Some key differences include whether workers are urban transplants or rural-originating, in “white-collar” or “blue-collar” occupations, and whether they are men or women. We argue that deficit framings that focus on inadequate infrastructure or absent skills are insufficient to understand such patterns of differentiated use. Instead a sociocultural explanation is needed: one that draws connections between work cultures, occupational values, skills, and practices.