The world needs agricultural data

"According to A World that Counts, the 2014 UN Data Revolution Report, new technologies such as satellites or soil sensors are leading to an exponential increase in the volume and types of available data, offering possibilities and innovative solutions for all global societies. This represents an opportunity – for instance to target tailored interventions to a specific group – as well a challenge, particularly in terms of privacy rights and potential abuse. But utilising these new technologies is not just a matter of creating more data; it is about making the best use of accurate, up-to-date and readily accessible data."