Senior Marketing Analyst job with SPRINGER NATURE | Guardian Jobs
lterrat's bookmarks 2016-12-20
Summary:
"The Open Research Marketing team deliver tailored marketing based on an understanding of customer needs, and marketing strategies to reach them where they are, when they want to hear from us. You join us at a transformative time in our marketing strategy, as we work to adopt the best practices of digital consumer and information companies, taking a data-driven analytical approach and maximing targeted, creative use of marketing channels and tools.
Working closely with the Open Research Group leadership team and the senior marketing and analytics teams, you will play a pivotal role in the development and implementation of our new marketing strategy. You will champion a data-driven approach to marketing, using analytics to optimise and measure efficacy against business goals. Through your ability to influence and provide insight, you will become the go-to person for marketing-related metrics and performance."