Should Your Company License Content to AI?
HBR.org 2025-09-23
Summary:
Two years ago, licensing deals with AI developers amounted to about $75 million. This year the figure will be about $20 billion—and next year it could be twice that.
Two years ago, licensing deals with AI developers amounted to about $75 million. This year the figure will be about $20 billion—and next year it could be twice that.