Home Mentoring HBR.org Research: When Consumers Have More Control Over Ads, They Respond Better

Research: When Consumers Have More Control Over Ads, They Respond Better

HBR.org 2026-06-03

Summary:

A smartly deployed choice menu can provide viewers, platforms, and advertisers more of what they all want.

Link:

https://hbr.org/2026/06/research-when-consumers-have-more-control-over-ads-they-respond-better

Updated:

06/03/2026, 10:00

From feeds:

Mentoring ยป HBR.org

Tags:

advertising

Authors:

Siddharth Bhattacharya, Debashish Ghose, Gordon Burtch

Date tagged:

06/03/2026, 18:01

Date published:

06/03/2026, 08:25