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Marketers Flunk the Big Data Test
Marketers Flunk the Big Data Test
HBR.org 2012-08-16
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Summary:
The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to...
Link:
http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/XEwtTIdQaeI/marketers_flunk_the_big_data_test.html
Updated:
08/15/2012, 22:24
From feeds:
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HBR.org
Tags:
marketing
leadership development
decision making
Authors:
Patrick Spenner and Anna Bird
Date tagged:
08/16/2012, 08:16
Date published:
08/16/2012, 08:00