Good examples of promoting Open Access: University of California and University of Manchester | Open Science
"... Today’s example of promotion of Open Access on the Internet comes from the University of Manchester, which launched a special website/portal named Open Access at Manchester. The website contains a lot of useful information for researchers and scholars who are thinking about publishing their works in the OA model. They can find information about journals, how to gain funding for covering APCs and where to deposit a paper. Moreover, the website disseminates news about Open Access, informs readers about OA policies, includes FAQ and presents the latest OA research via Manchester eScholar. This initiative not only promotes OA but also provides useful information for authors ... The second example is an initiative by the University of California, Berkeley. UC launched a special webpage, which informs, promotes but is also an advocate for OA. The site contains some interesting information; for example, each year, UC spends more than $40 million to access scientific work including the work of its own authors. UC also asks for help and a declaration of support for OA: '1. Make open access the default right for researchers. Currently, individual researchers must negotiate with publishers for open access. 2. Make its research available in open access repositories. There should be no paywalls preventing scholars from accessing UC research.'"