Newsflo joins Elsevier to track media coverage for researchers | Elsevier Connect

"My role as CEO/Co-Founder of Mendeley and VP of Strategy at Elsevier includes engaging with and supporting promising startups in the science and research space (we recently launched Elsevier Axon and returned from hosting Axon@LeWeb). So it gives me great pleasure to announce that Elsevier has just acquired Newsflo, an innovative London-based startup that allows researchers and institutions to track media coverage and social media mentions of research. Newsflo was founded by two PhD students at Imperial College London — Ben Kaube and Freddie Witherden — who set out to build an intuitive service to enable institutions to monitor their research impact across a broad range of media sources. With increasing competition for funding and attracting students, universities and researchers face a constant challenge to demonstrate the impact of their research on society. So far the Newsflo service has only been available on a subscription basis, but we will now work together to integrate it into individual researchers' Mendeley profiles, providing our users with additional evidence of the societal impact of their research ..."