Open Access + Social Media = Competitive Advantage - Omniscience

"In the push-and-pull between open access (OA) publishing models and that of traditional scientific journals, OA should not strive to prove it is as good as the latter; it can be better, and social media tools can give it that competitive edge, say researchers and OA advocates Melissa Terras, Co-Director of the University College London Centre for Digital Humanities, and Curt Rice, Pro Rector for Research at Norway’s University of Tromsø. Through tweets and blog posts and rich, online debate, we can maximize the benefits of OA for researchers, the journals that publish their work, and for society at large."