reader driven business models

"Imagine that a really big University system decided that it had to change the way it paid for its scholarly information. It looked at its budget and said, ok we now spend $100,000,000 per year on journals. That's a good number. We can measure usage down to the minute, and we don't see that we're getting our moneys worth. We get a lot of stuff no one uses and we're missing a lot of stuff that people are asking for. Let's make a deal with the publishers of the world. Give our campuses instant ubiquitous access to as much content as you can, and at the end of the year, we'll divvy up the $100,000,000 among the publisher-participants in proportion to the number of your articles that our faculty and students actually use. Otherwise you get nothing.

How many publishers would turn that down?"