Killing two birds with one stone: Beating the pirates and giving users the experience they deserve

"If it wasn’t the case before, ‘digital first’ and remote access to content and services is now the strategy of choice for most places of learning. If you’ve spent a ton of cash on developing online content, the last thing you want is someone to come along and steal it. Unfortunately, piracy is very much alive and kicking.

So why are learners and researchers still turning to free and pirate sites for content? The simple answer is that it’s easier for library users to get the information they need. The user journey on many publisher websites is complex and inconsistent. Until now, very little attention has been paid to this part of the publishing cycle and it’s what we’ve come to know as the ‘missing link’. Our presenters will discuss why it is important to put a simple, seamless user access journey firmly on your product roadmap, ensuring that ‘login via your institution’ is the first login choice. We’ll also explain how OpenAthens can work with publisher’s product and development teams to improve the user access experience...."