Practices for enhancing research visibility, citations and impact: review of literature | Emerald Insight

"Institutional and subject repositories are excellent locations to make research outputs publicly accessible. Researchers can share their research with the public through a variety of alternative dissemination mechanisms, including Research Gate, Academia.edu and others. One of the best effective techniques to boost a research paper's visibility and number of citations is through open-access (OA) publication, because it makes the study publicly accessible from the very beginning. Researchers can boost their visibility, preserve their work and make it available for use in the future by making all of their outputs publicly accessible. Ogunleye (2019) made a study on “Some determinants of visibility boost for research publications among early career educational researchers in southwest, Nigeria”. In this study, he described that the early career of educational researchers in Southwest Nigeria looked into some determinants (shared reference databases, research profiles, publishing in OA, self-archiving, publication metadata, researcher profiles and social media platforms) for boosting visibility of the publication. A structured questionnaire on factors determining publication boost (r = 0.81) was utilised to collect data, and multiple regression analysis and the Pearson's correlation approach were employed to evaluate the data. A significant positive correlation between each of the following was discovered in the results: joint reference databases (r = 0.17), Publication metadata (r = 0.23), result profiles (r = 0.44), open-access publishing (r = 0.27), self-archiving (r = 0.52), social media networks (r = 0.43) and accessibility of published work are all positively correlated with each other. The six variables had a positive correlation with the publication visibility (R = 0.60), and they were responsible for 32.9% of the gains invisibility of early career researchers' publications. Norman (2012) conducted a research on “Maximizing Journal Article Citation Online: Readers, Robots, and Research Visibility”. Then he explained that online academic publications with peer review provide numerous advantages for researchers. They can enhance an article's popularity and publicity, connect someone's research to the relevant web of existing literature rapidly and add other scholars' attention who will use it, increasing the likelihood of it being used. Also provided five basic areas to make the literature more popular which are choosing a search engine-friendly title, writing of abstracts and introductions, making the article easy to find, using of media and links, dissemination of articles after publication and emphasised on increasing a piece of content's prospects of future downloads, citations and visibility."