Five minutes with Patrick Dunleavy and Chris Gilson: “Blogging is quite simply, one of the most important things that an academic should be doing right now”.

"One of the recurring themes (from many different contributors) on the Impact of Social Science blog is that a new paradigm of research communications has grown up – one that de-emphasizes the traditional journals route, and re-prioritizes faster, real-time academic communication in which blogs play a critical intermediate role. They link to research reports and articles on the one hand, and they are linked to from Twitter, Facebook and Google+ news-streams and communities. So in research terms blogging is quite simply, one of the most important things that an academic should be doing right now. But in addition, social scientists have an obligation to society to contribute their observations to the wider world – and at the moment that’s often being done in ramshackle and impoverished ways, in pointlessly obscure or charged-for forums, in language where you need to look up every second word in Wikipedia, with acres of ‘dead-on-arrival’ data in unreadable tables, and all delivered over bizarrely long-winded timescales. So the public pay for all our research, and then we shunt back to them a few press releases and a lot of out-of-date academic junk...."